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Reasons why business communication is crucial to the success of your company

Corporations with a large number of employees and multiple levels of hierarchy frequently struggle to efficiently manage corporate communications. As a result, effective and continuous communication between superiors and subordinates in an organization, as well as between organizations and society at large, is required.

What exactly is business communication?

Business communications involve the exchange of information between personnel both inside and outside of an organization. 

Employees and management must work together successfully to achieve corporate goals and be more aligned with core company values. Its key objectives are to improve organizational practices, keep people informed, and minimize errors. 

Effective corporate communication is critical to the success and growth of any organization. Unlike everyday communication, business communication is frequently goal-oriented.

Despite this, 60 percent of internal communication workers do not track internal communications, according to a study.

All rules, core corporate values, regulations, and policies must be communicated to people both inside and outside the organization for an enterprise firm to be successful.

Factors that influence effective business communication

Here are the top reasons why business communications are critical to the success of any company:

It improves employee engagement

Leadership communication is the most important internal communication component that statistically correlates to how engaged people are. Internal communication teams are critical in supporting, coaching, and reminding leaders of the importance of communication.

Here are a few statistics to help you grasp the significance of employee engagement.

Reduces email overload

Email is used in businesses for everything from information requests to staff communications and feedback, status updates, task assignments, client and supplier communications, meeting invites, document delivery, HR notices on various team activities, benefits, and birthday wishes.

However, only a small percentage of the emails we get require our immediate attention. We categorize critical emails by sender or subject. Furthermore, many of the emails we receive are utterly unrelated to our interests.

Internal business communications that leverage current tools for employee engagement and communication have eradicated email overload.

Boosts employee productivity

Four out of every five employees believe that good internal corporate communication improves their job performance. Due to information overload, employees typically lose time looking for content that they need to do their work.

Furthermore, the average employee spends 2.5 hours looking for information. This results in an entire week lost each month trying to find something that should be at the employees’ fingertips.

Enhances inter-departmental communication

It is extremely difficult to maintain efficient interdepartmental communications within businesses without a strong communications plan.

To be more productive, employees must be able to engage and collaborate with ease. Your research department, for example, must communicate with your marketing team, and your business office must communicate with your IT department.

Enhances communication with remote employees

Remote teams are the way of the future. More than 40% of the world’s working population will be mobile by 2022. 

This needs a shift in communication, leadership, and management practices. Remote teams face communication challenges such as time zone coordination, information gaps, and overcoming language and cultural barriers. Furthermore, distance makes it harder for team members to feel like they are part of a group.

Improved internal business communications can significantly improve how distant teams collaborate and feel.

Lowers employee turnover

Employee turnover is significantly lower in organizations where employees are more engaged and satisfied. To attract and keep Millennials and younger generations in the workplace, employers must guarantee that their employees are constantly informed about what is vital to their careers.

Too much irrelevant information, on the other hand, typically generates stress, disengagement, and unhappiness, resulting in decreased staff retention.

Enhances efforts to share knowledge

One of the key goals of companies that engage in internal communications is to establish best practices for information exchange.

In a world where people are always growing and learning new things, employers must promote seamless information sharing inside their organizations.

In the absence of a well-defined internal business communications plan, knowledge exchange and organizational knowledge suffer.

Boosts employee advocacy

Employers who understand how to effectively connect with their staff are far more likely to turn them into brand ambassadors.

Brand ambassadorship is not as difficult to achieve as many businesses imagine. Employees that are happy with their jobs are more likely to participate in brand ambassadorship initiatives.

Brand ambassadorship and employee advocacy can benefit a company’s operations in four ways:

  • Increase brand awareness.

  • Improve employer brand and attract high-quality candidates.

  • Boost marketing efforts.

  • Increase sales.

Increases client retention and satisfaction

Client satisfaction rises as business communication improves. When it comes to customer service and satisfaction, two things happen when there is poor communication within an organization.

First, customer-facing employees will lack the crucial information. Second, clients will notice low employee morale and have a negative experience as a result.

One study found that employee attitude has a significant impact on customer satisfaction, which leads to an increase in income.

Promotes a more positive corporate culture

Finally, an effective business communications plan is critical for fostering a positive company culture and workplace environment. 

Companies that communicate in an open and transparent manner have a far healthier work environment, employee motivation, and happiness.

Organizations that ignore corporate communications as a means of improving workplace culture, on the other hand, suffer from poor engagement, high turnover rates, and low employee and customer satisfaction rates.