Although modern firms may prefer to think of themselves as irreverent and hip, traditional communication is the core of every business’s success. Companies that use the correct communication strategy can learn to talk clearly with clients, build strong connections among coworkers, and launch effective marketing efforts.
Corporate communications professionals are often obsessed with the tone and content of an organization’s public face. Choosing the correct company typeface and establishing clear marketing and customer communication rules help brand managers feel in control of their message.
The most important and powerful commercial communication occurs within businesses. A continuous cycle of speaking, listening, and delivering clear feedback is required for effective professional communication.
Modern technology has both delayed and prolonged the feedback cycles essential for effective collaboration. Interactions that used to take place in person are now conducted by email, live chat, or text messaging.
Professionals must learn to speak out of sync with their peers or customers, often using overly formal language to distance themselves from uncomfortable situations rather than relying on body language and real-time reactions. At the same time, experts on productivity want to show professionals how to sort through a lot of emails to find the most important ones.
Before she may achieve her goals through effective professional communication, the “sender” must discover the perfect combination of medium and message. Indeed, Kaul contends that professionals sometimes lose sight of the true purpose of communication: convincing an audience to perform a specific action. For marketers, the next step could be closing a deal or making an appointment. Job applicants desire to be interviewed. Managers could be asked for everything from schedule changes to raises by team members.
As new college graduates have entered the workforce, a tendency toward more casual communication has led to accidental mismatches between medium and message, bringing the level of professionalism in some companies into doubt.
Clients who are unfamiliar with the highly casual world of SMS and chat-speak frequently level the harshest criticism at technology corporations and creative agencies. Young professionals who take the time to master clear and concise communication skills frequently stand out among their peers, particularly in conventional industries such as finance and law.
With so much raw data arriving in professionals’ inboxes, employees must polish the communication skills required to make a strong first impression. Clear, professional communication is still uncommon, yet it allows workers to form strong alliances with team members who have complementary skills.
Being known as an attentive listener who acts on advice can help many young professionals advance up the corporate ladder in businesses, highlighting the importance of professional communication skills.