AbleToTrain by Willing & Able

Management of organizational communication


Communication is an essential component of management in any organization. Good communication is a vital component of successful management, whether the goal is to notify employees about new legislation, to prepare for a weather disaster, to ensure employee safety throughout the business, or to listen to employee attitudes. 

To be successful, a company must have clear rules and plans in place for communicating with its customers, workers, and other stakeholders, as well as the wider public.

The significance of a strong communications strategy

The majority of human resource professionals and organizational executives agree that integrating corporate communication into business strategy is critical for effective and consistent business operations. 

Organizations can ensure the following by implementing a systematic and thorough communication strategy:

  • Maintain a constant message.

  • Create a distinct employment brand.

  • Deliver top-down communications that are consistent with the organization’s mission, vision, and culture.

The impact of effective communication

Effective communication may help an organization succeed in a variety of ways:

  • Employee morale, contentment, and engagement are improved.

  • When an employee knows the terms and conditions of his or her job, he or she is more committed and loyal to the job.

  • Employees are taught about the benefits of not joining a union (if that is the goal of the organization).

  • Gives employees a chance to be heard, which is becoming an increasingly important part of making employees happy with their job.

  • It makes it less likely that people will misunderstand each other, and, as a result, there will be fewer complaints and lawsuits.

  • It enhances processes and procedures, resulting in higher efficiencies and cost savings.

The effect of ineffective communication

Ineffective communication increases the likelihood of misunderstandings, harms relationships, destroys trust, and fuels wrath and hate. Ineffective communication can be caused by a poorly aligned strategy, a failure to execute the strategy, the use of the incorrect communication vehicle, poor timing, and even details like word choice or tone of voice. 

Two-way communication

HR professionals may initially think of communication in terms of communicating with employees about business challenges, regulations, and processes, but two-way communication is critical in a holistic communication strategy. 

Listening to employee complaints and concerns fosters loyalty and increases productivity. Organizational leaders can learn about difficulties or concerns by listening to them before they become formal grievances or litigation. They can also learn about potential employee relations concerns and views on employment terms and conditions. 

Creating a communication plan

Employers should start by tying communication to the strategic plan, which includes the organization’s mission, vision, and values, as well as its strategic goals and objectives and employment brand.

Communication tactics that work

  • Maintain credibility in order to develop loyalty and trust.

  • Maintain consistency in order to build a solid employer brand.

  • Pay attention to employees and members of the leadership team.

  • Seek feedback from all stakeholders.

  • Please provide feedback.

  • Managers should be prepared for their positions as organizational leaders.

A communication plan includes the following elements:

  • Highly effective top-down techniques, with senior management setting the tone for a cascading succession of communications.

  • A budget that permits the use of multiple communication vehicles depending on the message to be delivered and any special challenges that may arise.

  • A process through which leaders assess every specific issue that is generating the need to communicate and from which essential messages arise

  • A technique for gathering input and shaping follow-up messaging

  • A tailored delivery strategy with easily understood communication materials

Measurement of outcomes

While most organizations believe that monitoring and quantifying the outcomes of communication initiatives is beneficial, achieving this aim is tough. Because communication data is illusive, evaluating a cost-benefit ratio, for example, may be difficult.

Did the organization do better as a result of how it conveyed critical merger or acquisition information? Was the impact of a force reduction on morale minimized by how employees were informed?

Whatever the challenge, businesses should strive to collect qualitative and quantitative data in order to evaluate their efforts.

  • Anecdotal evidence that employees’ attitudes improved after dealing with an emergency scenario may be included in qualitative data, as may focus group information that supported the plan for conveying benefit changes to employees.

  • Quantitative data may include attrition rates, productivity rates, employee satisfaction benchmarks, and use of employee service center choices.