AbleToTrain by Willing & Able

Efficient communication through the 7C technique

Techniques for effective communication in sales, marketing, customer relationships, and interpersonal relationships

When we talk about effective communication, we’re talking about how to determine whether or not a communication process, whether verbal or written, was successful. As a result, communication techniques like this assist us in checking off the most important aspects of the communication process. 

Here is a description of each part that shows how well it would help us get our message across.


When you’re having a conversation, whether it’s verbal or written, be very clear about the message you’re sending and the goals you’re aiming for. What are you trying to achieve by communicating with that person? If you are unsure of the answer, your audience will be as well.

Reduce the number of ideas in each sentence as much as possible to be clear. Make sure that the general public understands exactly what you’re saying. People should not be forced to read between the lines or make assumptions in order to comprehend your words.


You will be able to stay on topic once your communication processes are concise. If the topic could be expressed in three sentences, your audience will not be interested in reading six sentences. 

Are there any adjectives or “filler words” you could get rid of? 

Are there any sentences or phrases that you don’t think are necessary?

Did you come up with new ways to express an idea?


The audience gets a clear picture of what you’re trying to say when the message is concrete. Details (but not too many), real facts, and focus points must all be included, but the message must be clear.


When you communicate effectively, it “sticks” with your audience.

Do you use terms that are appropriate for your audience’s level of education and knowledge?

Have you double-checked the text for grammatical or typographical errors?

Is everyone’s name spelled correctly?


It makes sense when your message is consistent. All points of discussion must be related to one another and to the main topic. Simultaneously, the text’s tone and subject matter must be logical and appropriate.


A complete message gives the audience all the relevant and important information they need to do something.

Is there a call to action in your message that lets the audience know what you want them to do with it? Have you included all of the necessary details? 

Politeness and courtesy

Friendly, open, and sincere communication is also present. There are no hidden insults, and the tone is not aggressive. As a result, you can keep the audience’s point of view in mind and empathize with their needs.