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Effective online communication: techniques and strategies

To put it another way, if you want to succeed in online business, work, school, or your community, you need to improve your written and verbal communication skills and master the art of effective communication, whether it’s online or in real life.

If you’re concerned about this, we’ve put together a list of communication techniques and strategies, as well as tips, tools, and methods for communicating effectively online.

Rules for effective online communication—techniques and strategies

Several rules should be followed for effective communication, both in the online environment and in everyday life:

Respecting netiquette

Following the general principle of online ethics, or netiquette, is one of the ways to communicate effectively online. It refers to the online practice of treating others with respect and kindness. In both the online and offline worlds, arrogant or rude communication creates barriers to effective communication.

Choose the right means of communication online

There are many different ways to communicate online, each of which is effective in different situations. If you’re launching a new product, for example, it’s a good idea to demonstrate how to use it and use video support, such as live streaming. 

Use concise and clear language

If you don’t communicate via video conference, you’ll most likely rely on emails, chat rooms, forums, and other forms of written communication online. The use of correct, concise, and clear language is critical in this case, as it is the key to the proper transmission of the message.

Avoid ambiguity and unnecessary or irrelevant information in order to achieve the communication’s goals.

Build a favorable online profile

It is critical to build a favorable online profile, i.e., to carefully manage your conduct and adopt a competent, empathetic, and professional demeanor, if you want to reach an audience and impose credibility on your messages. 

Additionally, make sure that those who follow you on social media feel wanted, appreciated, and welcomed.

What is effective communication?

If all of the participants clearly understood the message and all of the communication’s objectives were met, we say the communication was effective. It can be verbal or nonverbal, and if there is a misalignment between the meaning of the words and the tone or gestures, people will misinterpret the message, leading to ambiguity and ambiguity.

All aspects that reinforce the message are considered in strategies for effectively achieving communication goals:

  • Verbal communication – if we use the spoken word (face to face, on the phone or in video conferences);

  • Nonverbal communication – involves body language and facial expressions;

  • Written communication – The use of written language is referred to as written communication.- involves the use of written words.

Communication techniques

If you’ve set out to master the art of interpersonal communication, both in real life and online, here are some techniques that can greatly aid you in achieving assertive, highly effective communication:


Even if a genuine smile is not visible, it is felt and immediately conveys warmth and openness. The forced smile, which conveys contempt and arrogance, can be felt just as well. 

Even if you don’t see the person to whom you’re sending the message, smile when you speak for effective communication (telephone conversation, video filming, etc.). A genuine and sincere smile can help you gain credibility and trust among your followers.

Ask open-ended questions

Ask questions to learn something new about your interlocutor or to clarify what she said to gain a better understanding of how she thinks. Open-ended questions are those that don’t have a simple “yes” or “no” answer and require a lot more information and details.

Assertive communication and listening

Active listening and full participation in the conversation are essential components of assertive communication. It’s crucial to pay attention not only to the words but also to the speaker’s body language. As a result, we will have a much better understanding of the interlocutor’s point of view, and we will know how to dress our responses or messages so that they are understood correctly, clearly, and without ambiguity.

Whether or not you agree with the message, respond in a way that shows you’ve heard and understood it. Feedback demonstrates that you value your interlocutor and believe he is deserving of a thoughtful and coherent response. It’s also beneficial because it allows you to ask direct questions to determine whether or not the message was received correctly.

Empathize with your interlocutors

To empathize, you must be aware of others’ emotions, body language, and other verbal or nonverbal cues, and feel them as if they were your own. To put it another way, put yourself in the shoes of the people with whom you communicate and discover how they feel.

Use a communication plan

Designing a communication plan that includes online promotion and advertising is critical in the case of online communication. Once you’ve mastered the communication techniques, using specific tools, you’ll be able to easily translate them.