AbleToTrain by Willing & Able

Business communication definition

Business communication does not have a single definition. Today’s businesspeople have numerous ways to communicate with clients, coworkers, customers, and company stakeholders. Businesses enable their employees to interact in a variety of ways, including cell phones, messages, memos, email, and video conferencing.

Understanding the nature of workplace communication and strengthening your business communication skills can help a small-business owner lead his company toward its goals while also assisting him in day-to-day administration.

The importance of business communications

People inside an organization communicate information toward a single goal, which is the overarching goal of business communication. Communication can occur between team members, through a mandate from the CEO, or through a performance review with an individual. Business communication also includes talks between people inside an organization and people outside of it, like a sales pitch to a customer or a letter to stockholders.

The purpose of these interactions

Business owners may lament that good communication inside their organizations is not always present. Examples include a colleague failing to thoroughly communicate a task to another teammate or a boss failing to hold enough staff meetings to keep his personnel informed. 

Effective and efficient business communication is essential. The message is easy for the intended audience to understand, and they know what to expect after the communication.

Workplace communication methods

Business owners that appreciate the importance of effective business communication understand that certain communication approaches work well in some situations but not in others. 

A personal sales call, not an email message, is the best way to address a tough client. The client may feel cheated and decide to take his business elsewhere. Different generations favor various ways of communication.

Online videoconferencing systems are becoming more popular for both internal and external interactions, and employees can increase team communication by using applications such as Slack, Trello, Google Docs, and other cloud-based technology. You can communicate with clients via social media platforms such as Twitter, Instagram, YouTube, and Facebook.

Smartphones are useful for communicating with sales personnel who are on the road during the workday. The salesperson is not required to return to the office to inform the sales manager of the day’s work. Cell phone communication increases sales force efficiency and possibly effectiveness.

Enhance your listening skills

Active and effective listening is a component of good business communication that many small-company owners miss. Both sides of a conversation are really interested in what the other party is thinking, feeling, or saying, and both make sure they understand each other before  answering. 

They reaffirm their understanding of the message before reflecting it back for confirmation. This procedure can be repeated until all parties have a thorough understanding of the problem at hand. The feedback process is what makes one-on-one active listening effective and valuable.

Solutions and precautions

A yearly communications audit can identify methods to improve a company’s corporate communication and help ensure that it is running properly. A quick questionnaire asks employees to grade company communications and to suggest methods to enhance them. 

Typically, the human resources department analyzes the generated data and presents the findings to all employees. Managers put solid ideas for organizational improvement into action.